Social Media Marketing
Turn your social media presence into real enquiries, leads, and brand recall with structured, data-driven Social Media Marketing campaigns designed specifically for businesses.
What is Social Media Marketing for Businesses?
Your customers spend a large part of their day on social platforms—sharing pictures, opinions, and experiences. Social Media Marketing for Businesses means using platforms like Facebook, Instagram, LinkedIn, Pinterest, and YouTube to build awareness for your brand, engage with your target audience, drive website traffic, enquiries, and sales, and strengthen long-term customer relationships.
As a growth-focused social media marketing agency, EKA HR focuses on creating authentic brand stories and consistent content that supports your business goals. Using data and insights, we design campaigns that are measurable, scalable, and easy to replicate across different platforms.
The Secret of getting on top of search results is
“TO GET STARTED”
So let’s get you started…
Our Social Media Marketing Services
As a results-driven social media marketing company, we offer end-to-end services across major platforms.
Facebook Marketing
Facebook remains one of the most powerful platforms to reach a wide and diverse audience.
We help you with:
- Page setup and optimisation
- Content planning and regular posting
- Community management (comments, messages, basic engagement)
- Facebook ad campaigns tailored by age, location, interests, and behaviour
Our focus is on creating content that starts conversations and building an organic community around your brand, supported by paid campaigns for faster reach and results.
LinkedIn Marketing
LinkedIn is essential for B2B brands, consultants, and professional services.
We help you:
- Optimise your Company Page
- Plan and publish thought leadership content
- Run LinkedIn Sponsored Content and Text Ads
- Build personal branding for key management members
This improves your visibility with decision-makers and strengthens your positioning as a reliable, professional brand in your industry.
Paid Ads Management (Social Media Ads)
Paid ads help you reach the right audience faster and at scale.
Our paid social services include:
- Ad account and pixel setup
- Campaign planning across Facebook, Instagram, LinkedIn, and YouTube
- A/B testing of creatives, audiences, and placements
- Continuous optimisation for clicks, leads, or sales
- Transparent reporting and performance reviews
As one of the practical, ROI-focused Social Media Marketing Companies, we keep a close watch on your ad spends and continuously adjust campaigns to improve ROI, not just vanity metrics like likes and impressions.
Instagram Marketing
Instagram is a visual-first platform and works especially well for consumer-facing and lifestyle brands.
We support you with:
- Feed posts, Reels, and Stories that showcase your brand
- Creative concepts that match your visual identity
- Hashtag strategy and content calendar
- Instagram ads for targeted reach and conversions
As a practical social media marketing agency, we use interactive formats—polls, Q&A, stickers, carousels—to keep your audience engaged and gently guide them towards enquiries or purchases.
YouTube Marketing
Video content builds trust and creates deeper engagement.
Our YouTube marketing approach:
- Channel setup and optimisation (titles, tags, thumbnails, playlists)
- Content planning for tutorials, explainers, product demos, and brand stories
- Collaboration with suitable content creators and influencers
- Skippable and non-skippable video ad campaigns on relevant videos
We balance content on your own channel with strategic ad placements so that your brand message reaches the right viewers at the right moment.
Pinterest Marketing
Pinterest is a strong platform for inspiration-driven categories like home decor, fashion, food, events, and DIY.
Our Pinterest services include:
- Creating boards that match your product or service categories
- Designing visually appealing pins and rich pins
- Linking pins to your website, landing pages, or product pages
- Working with relevant influencers where appropriate
The goal is to drive high-intent traffic from people actively looking for ideas and solutions related to your offerings.
Our Social Media Marketing Process
Discovery & Goal Setting
Understand your business, target audience, competition, and goals (brand awareness, leads, sales, hiring, etc.).
Strategy & Content Plan
Finalise platforms, posting frequency, content themes, and ad approach.
Content Creation & Approval
We create creatives, captions, and hashtags. You review and approve.
Publishing & Campaign Setup
Schedule posts, launch ad campaigns, and ensure tracking is in place.
Monitoring & Optimisation
Monitor performance, optimise targeting, creatives, and budgets.
Reporting & Review
Monthly reports with key metrics, learnings, and next month’s action plan.
Why Choose EKA HR for Social Media Marketing?
Choosing the right social media marketing company can decide whether your brand just “posts” or actually wins customers online. Here’s why businesses trust EKA HR:
Focus on Business Results, Not Just Likes
We go beyond vanity metrics. Our campaigns are designed to drive website traffic, enquiries, and sales, making us a practical choice for Social Media Marketing for Businesses.
Structured, Data-Driven Approach
Every campaign is backed by research—industry, audience, and competitors. We continuously track performance and use real-time insights to refine targeting, creatives, and budgets.
Integrated View of Brand, Marketing & HR
Being part of EKA HR, we understand branding, lead generation, and employer branding. Your social media can support both business growth and hiring.
End-to-End Social Media Marketing Agency
From strategy, content creation, creatives, and posting to paid ads management, tracking, and reporting, we handle the complete social media cycle so you don’t have to manage multiple vendors.
Custom Plans for SMEs & Growing Businesses
We understand budget constraints. Our packages are tailored for small and medium businesses that need a social media marketing agency that is both strategic and affordable.
Transparent Reporting & Clear Communication
You get simple, easy-to-understand reports: what was done, what worked, what didn’t, and what we’ll do next. No jargon, no confusion.
FAQs on Social Media Marketing
How long does it take to see results from social media marketing?
Organic growth usually takes 3–6 months to show strong results, depending on your industry, competition, and consistency. Paid campaigns can bring faster visibility and leads, often within the first few weeks, if the targeting and creatives are correct.
Do I really need a social media marketing company or can I do it myself?
You can start by yourself, but managing strategy, content, creatives, posting, ads, and analytics regularly takes time and expertise. A social media marketing agency like EKA HR helps you handle this professionally so you can focus on running your business.
Which social media platforms should my business be on?
You don’t need to be everywhere. We usually recommend 2–3 key platforms based on your business type:
- B2C / consumer brands: Facebook, Instagram, YouTube
- B2B / services: LinkedIn, Facebook, sometimes YouTube
- Visual / inspiration-based: Instagram, Pinterest
- We recommend platforms after understanding your audience and goals.
What information do you need from us to get started?
We generally need:
- Basic business details and target audience
- Your website and existing social media links (if any)
- Branding assets (logo, brand colours, sample images)
- Your key goals: brand awareness, leads, sales, hiring, etc.
- Based on this, we prepare a customised social media marketing plan for your business.
How much should I spend on social media ads every month?
There is no fixed number, but we typically suggest starting with a test budget and scaling based on results. For many small and growing businesses, a starting ad budget from a few thousand rupees per month (plus management fee) is enough to test and learn, then optimise.
Can social media marketing help with hiring and employer branding?
Yes. Social media is a powerful channel to showcase your work culture, team, and job openings. Since EKA HR also works in recruitment and HR services, we can align your social media to support both business enquiries and recruitment goals.
BOOK A DISCOVERY CALL
Things get very easy when you approach one of our specialists to get a customized quote. Which depends on your business type, local keyword difficulty, competition, your current website position, and many other factors.
We try to understand your current website ranking, content, domain score, spam score, and social signals.
The entire purpose of discovery call is to understand “IF” we can help you. We simply do not work with every company that approaches us because we might not be in a position to help them.
We do not push for hard sales, or strong follow up. That’s a promise!